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Digital Marketing
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Melissa Shoes
2019 vs. 2020 Email Marketing Analytics
Number of Emails Sent
New Subscribers
232
2019
230
2020 ytd
as of october
1,508
2019
3,292
2020 YTD
as of october
Average Open Rate
Average Click Through Rate
11.5%
2019
16.2%
2020 ytd
as of october
1.3%
2019
7.3%
2020 ytd
as of october
Pages/Session on Website
Number of Sessions on Website
56,271
2019
57,872
2020 ytd
as of october
5.2
2019
5.7
2020 ytd
as of october
Marketing Revenue
2019
Email Marketing ROI:
4.6x
2020
Email Marketing ROI:
18.2x
