Case Studies

Melissa pop influencer seeding

Melissa POP is a collection that dropped for the Fall/Winter ‘20 season that highlights seven styles that have become Melissa Shoes classic throughout the years.

For the launch of the collection each market was responsible for an influencer seeding campaign.

Melissa Shoes Evergreen Social Ads

Melissa Shoes relied heavily on social media ads (Instagram and Facebook) in 2019 and 2020. The seasonal evergreen ads proved to be the most successful campaign for both retargeting and acquisition.